The Business of Health: Innovator or Entrepreneur?
Monday, 13 June 2016
9:00 - 11:00
Change begins with perspective. To provide the best public health intervention program or design the most connected city or build an efficient inter-modal transport system, you will need to understand how all of the pieces fit together. The Business of Health Workshops are meant as a twist to the traditional conference proceedings. You will learn that to be an effective innovator, you MUST also be an entrepreneur!
From Innovative Idea to Implementation – Understanding Value Creation
A big challenge to any innovation initiative is to be able to move past being fixed on the idea to understanding how it creates value for the targeted audience as well as the decision makers and financial controllers who need to support the program. Every new program involves a set of decision makers, often with a wide variety of needs and criteria. The analysis requires understanding how the innovation will create value for each type of stakeholder.
This workshop will focus on how to use the Value Proposition Canvas, a practical tool to design and create products and services that customers want. This approach and tool will help you to get closer to your clients or customers, and avoid wasting time with ideas that won’t succeed. You will learn about gaining insights on the types of customers, designing and testing value propositions, taking the guesswork out of creating products and services that match the needs of your targets.
Participants in this workshop will be introduced to the value proposition canvas and core concepts of the job-to-be-done, customer pains and gains, and a process for testing ideas. The workshop will include hands-on exercise in applying these concepts.
A big challenge to any innovation initiative is to be able to move past being fixed on the idea to understanding how it creates value for the targeted audience as well as the decision makers and financial controllers who need to support the program. Every new program involves a set of decision makers, often with a wide variety of needs and criteria. The analysis requires understanding how the innovation will create value for each type of stakeholder.
This workshop will focus on how to use the Value Proposition Canvas, a practical tool to design and create products and services that customers want. This approach and tool will help you to get closer to your clients or customers, and avoid wasting time with ideas that won’t succeed. You will learn about gaining insights on the types of customers, designing and testing value propositions, taking the guesswork out of creating products and services that match the needs of your targets.
Participants in this workshop will be introduced to the value proposition canvas and core concepts of the job-to-be-done, customer pains and gains, and a process for testing ideas. The workshop will include hands-on exercise in applying these concepts.

Michael Lachapelle
Owner, Business Model Fulcrum
Enterprise Analyst
Canada
Michael is experienced in business design, enterprise business analysis, strategic management and innovation. He is connected to a network of international thought leaders in the domains of business models, entrepreneurship, change, business design, and innovation. Michael has worked with Alexander Osterwalder’s Business Generation Model approach since early 2008. He has partnered with Osterwalder on projects and is a Business Model Generation Certified Trainer; one of 30 worldwide. Michael serves as a featured member and administrator of the Business Model Innovation Hub for the Business Model Generation community of more than 18,000 people in 132 countries.
Business Model Fulcrum is an Ottawa based consulting firm that provides support in design and innovation of business models to companies/organizations seeking to improve their bottom line, generate innovation, increase impact, or start up a new business. Michael works with business owners, entrepreneurs and senior executives in one-on-one or group encounters to introduce, develop and apply business design and business models to their enterprises and challenges. He runs single or multi-day workshops to develop understanding and skills, implement business model analysis and create opportunities for innovation.
Owner, Business Model Fulcrum
Enterprise Analyst
Canada
Michael is experienced in business design, enterprise business analysis, strategic management and innovation. He is connected to a network of international thought leaders in the domains of business models, entrepreneurship, change, business design, and innovation. Michael has worked with Alexander Osterwalder’s Business Generation Model approach since early 2008. He has partnered with Osterwalder on projects and is a Business Model Generation Certified Trainer; one of 30 worldwide. Michael serves as a featured member and administrator of the Business Model Innovation Hub for the Business Model Generation community of more than 18,000 people in 132 countries.
Business Model Fulcrum is an Ottawa based consulting firm that provides support in design and innovation of business models to companies/organizations seeking to improve their bottom line, generate innovation, increase impact, or start up a new business. Michael works with business owners, entrepreneurs and senior executives in one-on-one or group encounters to introduce, develop and apply business design and business models to their enterprises and challenges. He runs single or multi-day workshops to develop understanding and skills, implement business model analysis and create opportunities for innovation.
Building Sustainable and Healthy Multimodal Infrastructure by Incorporating Economic Analysis Into Decision-Making
This workshop will focus on the convergence of economic analysis and design software as part of the project evaluation process to build impactful transportation and transit systems. Participants will learn about cost-benefit economic analysis and evaluation techniques, specifically related to Sustainable Return on Investment (SROI) that can be used as information to informed decision-making and provide a comprehensive risk-adjusted financial perspective to understand the full life-cycle costs of a project. This also includes a direct means to integrate the broader triple bottom line of economic, social, and environmental perspectives from a more holistic approach.
A real-world project simulation will demonstrateof how visualization software, such as InfraWorks360, can enhance the appeal of sustainable multimodal transportation projects and garner greater buy-in from stakeholders. The workshop will cover a variety of transportation and transit projects, including high-speed rail applications, as well as provide insights into the California High Speed Rail project.
A real-world project simulation will demonstrateof how visualization software, such as InfraWorks360, can enhance the appeal of sustainable multimodal transportation projects and garner greater buy-in from stakeholders. The workshop will cover a variety of transportation and transit projects, including high-speed rail applications, as well as provide insights into the California High Speed Rail project.
An Experiential Exercise on the Importance of Organizational Vision
The importance of an organization’s vision and its relevance to strategy and objectives are well documented. This workshop will use an experiential learning activity tailored to organizational strategy/development that will emphasize the role of vision, resources, information seeking, and communication to attaining organizational objectives. Through the activity, attendees will experience how having a vision and the proper resources affect the execution of vision in terms of efficiency and effectiveness. During the activity, issues may arise such as operating without a vision, environmental “noise,” alignment of vision and resources, lack of resources, ambiguity, and communication. Not only will attendees engage in the process of executing vision, but they will also experience emotional and relational elements that have the potential to impact outcomes.

Stephen F. Mayer, PhD, PE
Vice President, Strategy and Development
Parsons Transportation Group, Parsons Corporation
United States
Steve is a vice president with Parsons Transportation Group (PTG), a primary global business unit of Parsons Corporation. He advises and leads the organization’s organic and acquisition growth strategies in the transportation market. He has worked for PTG for more than eight years and formerly served as the market development manager for toll services. Before joining Parsons, Steve served as the International Bridge, Tunnel, and Turnpike Association’s (IBTTA) 2005 president, the president of an engineering consultancy, and the chief executive officer for three other nonprofit associations focused on transportation, tolling, and international trade. He is the former general manager of the Peace Bridge Authority and has more than 35 years of experience in transportation, engineering, business, and association management.
Over the years, Steve has been recognized several times for his professional accomplishments, such as being named the state’s PE Manager of the Year by the New York State Society of Professional Engineers and receiving the U.S. Customs Service Award of Appreciation for Technological Leadership. In addition to his work at Parsons, Steve also holds the position of faculty fellow in Niagara University’s College of Business, where he teaches graduate business strategy, international management, and technology commercialization. Steve also teaches the strategy module in the IBTTA’s Leadership Academy.
Steve holds Bachelor of Science degrees from the SUNY College of Environmental Science and Forestry (Photogrammetry and Remote Sensing), Syracuse University, the SUNY at Buffalo (BSCE); a Master in Business Administration (MBA) from the SUNY at Buffalo; and a doctorate in business strategy from the SUNY at Buffalo (PhD). Steve is also a licensed professional engineer in New York, Virginia, and Maryland.
Vice President, Strategy and Development
Parsons Transportation Group, Parsons Corporation
United States
Steve is a vice president with Parsons Transportation Group (PTG), a primary global business unit of Parsons Corporation. He advises and leads the organization’s organic and acquisition growth strategies in the transportation market. He has worked for PTG for more than eight years and formerly served as the market development manager for toll services. Before joining Parsons, Steve served as the International Bridge, Tunnel, and Turnpike Association’s (IBTTA) 2005 president, the president of an engineering consultancy, and the chief executive officer for three other nonprofit associations focused on transportation, tolling, and international trade. He is the former general manager of the Peace Bridge Authority and has more than 35 years of experience in transportation, engineering, business, and association management.
Over the years, Steve has been recognized several times for his professional accomplishments, such as being named the state’s PE Manager of the Year by the New York State Society of Professional Engineers and receiving the U.S. Customs Service Award of Appreciation for Technological Leadership. In addition to his work at Parsons, Steve also holds the position of faculty fellow in Niagara University’s College of Business, where he teaches graduate business strategy, international management, and technology commercialization. Steve also teaches the strategy module in the IBTTA’s Leadership Academy.
Steve holds Bachelor of Science degrees from the SUNY College of Environmental Science and Forestry (Photogrammetry and Remote Sensing), Syracuse University, the SUNY at Buffalo (BSCE); a Master in Business Administration (MBA) from the SUNY at Buffalo; and a doctorate in business strategy from the SUNY at Buffalo (PhD). Steve is also a licensed professional engineer in New York, Virginia, and Maryland.
Cross-Disciplinary Communication & Innovation - You Can't Phone it In!
Very smart people make policy, define new vision, plan and oversee systems for public health and transportation. Yet, silos grow. Barriers increase between disciplines. Distance ensues, not collaboration. Why? We feel safe. We protect our funding streams. We have deep histories of success without the added pressure of working with others, which often feels like against ourselves. No matter how much this appears to be business as usual, we cannot continue to operate in a vacuum.
Every English speaker has a thinking style. Every English sentence has context between the lines. There are only four patterned strings of thought that create the underlying context of our language. We have to use all four to communicate verbally and on paper. But we’re not conscious of this process. This presentation will provide the participant with knowledge of their thinking style and that of others so that they are able to consciously improve personal and professional collaborations.
A Thought-Printing inventory creates objectivity for writing, thinking, and working in teams. People often remain focused on single word choices rather than drawing on connections among strings of thought or become “blinded” by their preferences for a particular type of information. Ms. Stuckey, will provide a paradigm for connecting intuitive thought to wording; thereby, shifting to a more powerful form of cross-disciplinary communication.
Participants will identify their Thought-Prints and then separated into four groups. These groupings will define the intellectual capital in the room. Once grouped, keywords will be listed based on discipline to determine language style and identify how many keywords or similar words cross disciplines and/or clash. Each group will quickly identify the priority of:
Assuming that group Thought-Prints have influenced group choices, conclusions will be compared based on differences and overlap to spark innovation. Cross-disciplinary harmony are often assumed, but even with good ideas, consensus has meant that someone has had to compromise or feels as if they were forced to give-in. In reality, everyone contributes. Every task has a mission and impinging conditions accompanied by past principles and guidelines. Discovering a common language and shared problems changes how we perceive the world. Thinking styles become a denominator to substantive innovation and reduce barriers to collaboration.
Very smart people make policy, define new vision, plan and oversee systems for public health and transportation. Yet, silos grow. Barriers increase between disciplines. Distance ensues, not collaboration. Why? We feel safe. We protect our funding streams. We have deep histories of success without the added pressure of working with others, which often feels like against ourselves. No matter how much this appears to be business as usual, we cannot continue to operate in a vacuum.
Every English speaker has a thinking style. Every English sentence has context between the lines. There are only four patterned strings of thought that create the underlying context of our language. We have to use all four to communicate verbally and on paper. But we’re not conscious of this process. This presentation will provide the participant with knowledge of their thinking style and that of others so that they are able to consciously improve personal and professional collaborations.
A Thought-Printing inventory creates objectivity for writing, thinking, and working in teams. People often remain focused on single word choices rather than drawing on connections among strings of thought or become “blinded” by their preferences for a particular type of information. Ms. Stuckey, will provide a paradigm for connecting intuitive thought to wording; thereby, shifting to a more powerful form of cross-disciplinary communication.
Participants will identify their Thought-Prints and then separated into four groups. These groupings will define the intellectual capital in the room. Once grouped, keywords will be listed based on discipline to determine language style and identify how many keywords or similar words cross disciplines and/or clash. Each group will quickly identify the priority of:
- Organizational mission;
- Circumstances or conditions impinging on mission objectives;
- Guidelines and processes as long-accepted and time-tested principles; and
- Details required to execute the first three.
Assuming that group Thought-Prints have influenced group choices, conclusions will be compared based on differences and overlap to spark innovation. Cross-disciplinary harmony are often assumed, but even with good ideas, consensus has meant that someone has had to compromise or feels as if they were forced to give-in. In reality, everyone contributes. Every task has a mission and impinging conditions accompanied by past principles and guidelines. Discovering a common language and shared problems changes how we perceive the world. Thinking styles become a denominator to substantive innovation and reduce barriers to collaboration.

Barbara Stuckey
Owner, theExact Word
Communications Consultancy
USA
Having patented a codification of English as a binary language, Ms. Stuckey began a career lifetime innovating communications efficiencies. Workshops for writing, plus products and services which she has developed support new techniques for creating new perspectives, becoming more-considered selves, critical thinking, writing by design, thinking with context, and drawing on organizational intellectual capital. In particular, a “ThoughtPrinting” inventory creates objectivity for writing, thinking, and working in teams. English, though being the global “lingua franca,” the language of trade and, in essence, a bridge among cultures, remains “out of reach” in a sense because the Latinate grammar overlay veils a unique simplicity for expressing complex and layered thought. Therefore, people too often remain focused on single word choices rather than drawing on connections among strings of thought. Or, people become “blinded” by their preferences for a particular type of information. Ms. Stuckey, trading as theExact Word, provides a paradigm connecting intuitive thought to wording. Thereby, paradigms shift to more powerful communications designs and choices.
Specializing in cross-disciplinary competencies and alchemizing differences into bridges, Ms. Stuckey has worked with engineers in Naval flight dynamics, President Clinton’s One America For Racial Dialogue initiative to diminish racial workplace barriers across government, telephonic engineers, physiologists, university professors and MD/PhD students, grade-school and high-school teachers, and many military, public- and private-sector organizations, including the military, financial, and international. Extending communications, her services have included free-lance writing, film production, voice-over, instructional design, cross-organizational reports and group feedback, trouble-shooting communications crises, identifying communications barriers, and book authorship. For more information visit www.theexactword.com
Owner, theExact Word
Communications Consultancy
USA
Having patented a codification of English as a binary language, Ms. Stuckey began a career lifetime innovating communications efficiencies. Workshops for writing, plus products and services which she has developed support new techniques for creating new perspectives, becoming more-considered selves, critical thinking, writing by design, thinking with context, and drawing on organizational intellectual capital. In particular, a “ThoughtPrinting” inventory creates objectivity for writing, thinking, and working in teams. English, though being the global “lingua franca,” the language of trade and, in essence, a bridge among cultures, remains “out of reach” in a sense because the Latinate grammar overlay veils a unique simplicity for expressing complex and layered thought. Therefore, people too often remain focused on single word choices rather than drawing on connections among strings of thought. Or, people become “blinded” by their preferences for a particular type of information. Ms. Stuckey, trading as theExact Word, provides a paradigm connecting intuitive thought to wording. Thereby, paradigms shift to more powerful communications designs and choices.
Specializing in cross-disciplinary competencies and alchemizing differences into bridges, Ms. Stuckey has worked with engineers in Naval flight dynamics, President Clinton’s One America For Racial Dialogue initiative to diminish racial workplace barriers across government, telephonic engineers, physiologists, university professors and MD/PhD students, grade-school and high-school teachers, and many military, public- and private-sector organizations, including the military, financial, and international. Extending communications, her services have included free-lance writing, film production, voice-over, instructional design, cross-organizational reports and group feedback, trouble-shooting communications crises, identifying communications barriers, and book authorship. For more information visit www.theexactword.com